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MISSION :: Image Magic Philosophy & VisionORIGIN :: Company HistoryPURPOSE :: Philosophy & StrategyEXECUTIVE PROFILE :: Creative Director, Designer, Writer :: Christine PeacockRESUMES :: Christine Peacock, Creative Marketing Communications Director, Designer, Writer
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LAKE JUNALUSKA HIGHLANDS OF NORTH CAROLINA

Another David Robinson Resort Community

| FOLIO BROCHURE |

Front Cover :: Junaluska Highlands  PreConstruction Folio

Image Magic ::  Integrated Marketing Communications, Identity Systems, Internet Solutions

Junaluska Highlands  PreConstruction Folio Junaluska Highlands  PreConstruction Folio

INSIDE FRONT COVER
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FIRST SPREAD
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Junaluska Highlands  PreConstruction Folio

CENTER SPREAD
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Junaluska Highlands  PreConstruction Folio Junaluska Highlands  PreConstruction Folio Image Magic ::  Integrated Marketing Communications, Identity Systems, Internet Solutions Internet Solutions by Image Magic

LAST SPREAD
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FOLIO BACK COVER
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TO THE TOP

PROJECT PROFILE: Accomplished Real Estate Developer and General Contractor, David Robinson had spent many years searching for a prime location for his next project. While surveying the Junaluska Highlands area in his helicopter, he found his heaven on earth. When he decided to showcase the development in it's infancy, Quality QuickPrint and Image Magic were given the challenge of taking the box of 35mm 5"x7"snapshots he'd taken for survey purposes to convey his dream to future residents.

Image Magic proposed an 11x17 folio-styled brochure to feature the dream-like views of Mr. Robinson's latest Real Estate Development ... scenes that gave one the impression that they were looking into a 3-D Maxfield Parrish painting. We went forward with that thought in mind. The snapshots were scanned, then Photoshopped to compensate for the small photos being used on a grand scale.

IMAGERY & DESIGN: Image Magic delivered concept, design, copywriting, and pre-press production from that original box of 35mm snapshots. Special challenges were producing the 11x17 full color spreads Photoshopped from small 3x5 photos, especially the center spread with it's montage of 3 photos selected to create the skyline background. Although the online thumbnail images fail to reveal the exceptional quality of the high resolution print folio, the transition of those 3 photos is flawless. The text was carefully crafted to convey the unique beauty and ambiance of this unique property.

The client was delighted and the folio was reprinted for several years

COPYWRITING: Conveying the exquisite back-to-nature beauty of the Highlands and the existing Lake Junaluska Resort, while instilling the vision of dream-home ownership among majestic peaks in the future community of Junaluska Highlands in the minds of our target market was achieved as follows:

TO THE TOP

| Onion Skin Overlay |

Imagine a sky so mesmerizing
that you are drawn up into the clouds
to soar with the eagles
along the mountain ridge
into gently rolling vistas laced
with wildflowers...
Their scent is intoxicating!
Mountain forests display colors so vivid
against the lakeshore panorama
that you feel as if you are enveloped
in a Maxfield Parrish painting.
But this is no out-of-body encounter...

| First Spread |

Experience Junaluska Highlands.
WELCOME to North Carolina’s most unique and exclusive residential community.
The owner, with the experienced eye of a builder and developer, discovered this
prime property following a search which spanned several years. This mountain
utopia, situated in the high elevations overlooking Lake Junaluska, is believed to be
the gem of Haywood County.

Our residential development encompasses 359 acres of land
with elevations from 2600’ at the Roger’s Cove Road entrance
to 4100’ at the ridge top along Utah Mountain.
Higher elevation lots reveal a magnificent view of Lake Junaluska
while more peaceful panoramas are offered in the lower valley
and surrounding rolling hills.

| Center Spread |

Picture Postcard Beauty.
That’s your Home Sweet Home in the Highlands...
Junaluska Highlands

Gently rolling vistas ...grandiose specimen trees ...a peaceful lakeshore panorama.
It’s all within your reach in Junaluska Highlands.

| Final Spread |

One hundred and twenty home sites, ranging from one to
seven acres are being developed in Junaluska Highlands.

Central to the activities that provide a finer quality of life is Junaluska Highlands.
Take e a moment to browse through your future itinerary at Home Sweet Junaluska Highlands
… the gem of Haywood County County.

Check out our website at www.jhighlands.com for details
including contact information and pricing on specific items of interest.

... An extensive listing of area activities and events fills the spread ...

| Back Cover |

Great care os being taken to preserve and protect the natural beauty of this unique property
so that earth-bound rock formations & grandiose specimen trees are left untouched.
Therefore, lot sizes and the precise number of sites are contingent upon the final road layout
as we work in tune with mother natures’s grand design.

TO THE TOP

| RACK BROCHURE :: HOMESITES MAP |

Front Cover :: Junaluska Highlands  PreConstruction Folio

Image Magic ::  Integrated Marketing Communications, Identity Systems, Internet Solutions

Inside Spread :: Junaluska Highlands  PreConstruction Folio


FRONT COVER

INSIDE


| Center Spread |

Imagine a sky so mesmerizing
that you are drawn up into the clouds
to soar with the eagles
along the mountain ridge
into gently rolling vistas laced
with wildflowers...
Their scent is intoxicating!
Mountain forests display colors so vivid
against the lakeshore panorama
that you feel as if you are enveloped
in a Maxfield Parrish painting.
But this is no out-of-body encounter...

::

Welcome to Junaluska Highlands,
North Carolina’s most unique and exclusive residential community,
developed by area native, David Robinson.
An accomplished builder and developer,
David had spent many years searching for a prime location to develop.
While surveying the Junaluska Highlands area,
he realized he had found his heaven on earth.
His search had come to an end.

Our residential development encompasses 359 acres of land
with elevations from 2600’ at the Roger’s Cove Road entrance
to 3600’ at the ridge top along Utah Mountain.
Higher elevation lots reveal a magnificent view of Lake Junaluska
while more peaceful panoramas are offered
in the lower valley and surrounding rolling hills.

One hundred and twenty home sites,
ranging from one to seven acres are being developed in the first phase.

To preserve and protect the natural beauty of this unique property,
great care is being taken that earth-bound rock formations
and grandiose specimen trees are left untouched.
Therefore, lot sizes and the precise number of sites are contingent upon the final road layout,
as we work in tune with mother nature’s grand design.


LOGO :: COLORED PENCIL ILLUSTRATION