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Website
Project Management
Based on the DADI Design Development Process
Endorsed by Clement Mok
DEFINITION
> ARCHITECTURE
> DESIGN
> IMPLEMENTATION
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Magic Internet develops website architecture
as a modular plan, to be integrated as completed
into an Internet Marketing Communications strategy
for optimum return on investment (ROI). Primary
to this more effective method is the 4-step
process of design, DADI, a system formally introduced
by Clement Mok, digital pioneer and former Apple
Creative Director, CEO of Net Objects, and President
of the AIGA, which was founded in 1914 and is
the oldest and largest membership association
for professionals engaged in the discipline,
practice and culture of designing. With a client
list that reads like the Who's Who of Fortune
500 .... Adobe, American Express, Apple, Hallmark,
IBM, Mayo Clinic, Microsoft, Nintendo, QVC,
Sony, United Airlines, UPS and Wells Fargo Bank,
he now heads up a new subscription-based royalty-free
stock image business— www.visualsymbols.com.
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Magic applies a modified version of mentor Clement
Mok's DADI design procedure to most design challenges
and finds this method especially effective in
the interactive environment of the Internet.
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| 1.
Needs Analysis & Creative Strategy: |
The
"definition"
phase of the process can be a matter of hours,
days, or weeks and include the following steps:
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Become familiar with the client, their market,
and their mission.
- Determine
website objectives and clarify goals.
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Define the competition.
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Outline and organize the content to be included.
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Specify desirable features.
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Identify the target market(s) and unique selling
proposition (USP).
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Explore pertinent technologies.
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Chart the timeline.
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Negotiate the budget.
At
this phase, a sign-off on goals, audience, content,
timeline, responsibility, and a budget is required
before moving on the the next phase of the design
process.
CLIENT
INVESTMENT: 50% plus domain
acquisition fees if applicable.
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2.
Information Architecture: |
The
"architecture"
phase changes the concepts into reality in terms
of relevance, priority, structure, and online
medium.
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Review and identify the key messages and elements
surfacing during the definition/creative strategy
phase.
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Categorize information types.
- Define
logical relationships, navigation, and Graphic
User Interface (GUI) organization.
- Establish
primary links between information.
- Beta
test linking.
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Determine technologies necessary to develop
the project.
At
this phase, a sign-off on navigation and content
organization, and linking is required before
moving on the the next phase of the design process.
CLIENT
INVESTMENT: 15%
The
"design"
phase gives personality to the strategy and structure
of the site changing a 2-dimensional plan into
the 4-dimensional experience of a themed environment.
- Choose
a visual metaphor and create the GUI..
- Prepare
a custom color palette.
- Select
Fonts for use in GIFs and JPGs.
- Select
the optimum screen size for the target market.
- Title
sections and features.
- Design
navigational elements, site-specific icons,
and other visual cues.
- Prepare
layouts for key pages.
- Begin
content development.
- Organize
technologies methodology.
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Initiate Search Engine Optimization (SEO).
At
this phase, a sign-off on theme, color, fonts,
and key page layouts is required before moving
on the the next phase of the design process.
CLIENT
INVESTMENT: 20%
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4.
Development & Production: |
The
"implementation"
phase brings to life the web components into a
fully functioning online presentation to the World
Wide Web.
- Implement
the multimedia or database components of the
site.
- Beta
testing across multiple platforms and browsers.
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Proofreading.
- Publish
live pages for review.
At
this phase, the site is essentially complete,
the balance is due upon approval of the beta-test
site, and then the website is published to the
WWW.
CLIENT
INVESTMENT: 15% plus annual hosting
fees if applicable.
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