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Web
Sites & Internet Solutions for Healthcare Industry Service
Providers and Surgery Center Specialists
WRP-ENTERPRISES
WEB SITES
MULTIPLE
MARKET NICHE :: Developing an online presence for
Florida healthcare industry services provider and surgery
center specialist, WRP Enterprises Inc., and its various areas
of business posed a multidimensional niche marketing challenge.
After an R&D review of my clients areas of expertise,
service areas, and product offerings, we determined that there
were three separate yet complimentary areas of business. Registered
names were proposed for product-oriented businesses ... BuiltSTAT®
transportable modular medical clinics and MedEQUIP®
discount major medical equipment, while IEQ
indoor environmental quality, the segment of the business
that included Indoor Air Quality services and Energy Management
Systems, remained WRP Enterprises, Inc. services.
Image
Magic developed an Internet creative strategy for the WRP
Enterprises collection of businesses which included:
-
HUB WEB SITE ARCHITECTURE
-
COHESIVE PRODUCT BRAND IMAGERY (LOGOS)
-
SHARED CUSTOM WEBSITE GRAPHIC USER INTERFACE
HUB
WEBSITE ARCHITECTURE :: www.wrp-enterprises.com was
used as the architectural HUB for the WRP collection of satellite
websites to keep the business separate yet within the corporate
umbrella, and to enhance Search Engine Optimization. Each
domain featured a separate medical industry start-up venture
offering a market segment of products and/or services, which
were support products and/or services for other businesses
in the collection.
BRAND
IMAGERY :: Corporate, service, and product LOGOS
were designed with common elements and fonts for a cohesive
Corporate Identity. Each logo featured a unique graphic element
and color scheme but used the same central font to create
the set. < WRP LOGOS >
SHARED
WEB GUI :: The client, an IAQ-Bioengineering PhD.,
required imagery that was appropriate to his area of expertise
and market niche to be developed. The overall GUI had to convey
a look and feel that was concurrently medical, modular, and
microbial, since brand image recognition was an important
factor in the overall business plan. Brand image continuity
was established using the same GUI format and font, with a
distinct color scheme per area of business based on the brand
logo.
Project
Created with Image Magic
by Christine Peacock:
- CORPORATE
IDENTITY :: LOGOS
- BRAND
IMAGE DEVELOPMENT & GUI
- DOMAIN
ACQUISITION & HOSTING
- WEBSITE
ARCHITECTURE
- WEB
SITE DESIGN & DEVELOPMENT
- TEXT
& GRAPHIC CONTENT DEVELOPMENT
- SEARCH
ENGINE OPTIMIZATION
- DOMAIN
ACQUISITION :: WEB SITE HOSTING
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