Creative Executive RESUME :: Christine Peacock :: Marketing Communications and Design Director, Multiple-Media Designer, Copywriter

PDF RESUME | WORD.DOC RESUME

Christine Peacock is a Tech-savvy Creative Strategist, Integrated Marketing Communications Director, Designer & Writer with 30 years hands-on experience in “concept through completion” development of 1000’s of successful marketing tools, from comprehensive multiple media creative solutions to advertising items a-la-carte, who provides creative services for Print, Internet and Multimedia, in an agency, free-lance, or employment capacity. While in the employment of others, job titles and responsibilities have varied...

Advertising Agency Creative Director
Advertising Agency Art Director
Publications Art Director
(magazines, newspapers, newsletters)
Director of Web Services
Director of Sales & Marketing
Advertising Manager

Communications Director
Marketing Communications Director
Graphic Designer
Environmental Designer
Retail Display Artist
Technical Illustrator
Design Consultant

My goal is employment as a Creative Executive using my Education in Graphic Design, Ad/PR Communication, Marketing, and Psychology, Multi-disciplinary Industry Experience, and Plethora of Skill Sets in a hands-on capacity as a director/designer/writer for print & web. For more information, scroll down, or choose a link below...

EXECUTIVE PROFILE

Professional Background & Skills

Innovative Senior Marketing/Creative Director
• ACUMEN: Real Estate Development...Building & Construction...Architecture...Home Improvement & Remodeling Hospitality...Restaurants...Hotels...Destinations...Resorts...Medical & Healthcare...Computer & Internet Technology
• CORE COMPETENCIES: Corporate Identity & Brand Image Development...Product Development... Niche Market Development...Design...Writing...Internet Solutions
• PROFICIENCIES: Ad/PR & Marketing Communications...Campaigns...Multiple Media Themed Environments... Multimedia Productions/TV Commercials...Websites

Accomplished Multiple Media Designer for Creative or Technical Purposes
• ARCHITECTURAL: Commercial & Residential... INTERIOR: Palatial Estates & Holiday Homes :: Medical Facilities & Assisted Living Facilities... GRAPHIC: Print & Online... ENVIRONMENTAL: Hardscapes & Signs... MULTIMEDIA: TV Commercials :: Powerpoint :: Event Portals...GUI: Websites :: Portals :: Presentations :: Instructional

Published Writer/Editor for Creative, Promotional or Technical Projects
• Advertising Collateral...Brochures...Catalogs...Magazines...Manuals & Handbooks...MarketingTools...Newsletters ... Presentations...Retail Display...Websites/”Writing for the Web”/SEO

Effective Project Manager able to Strategize & Organize, On Time, Within Budget:
• ESTABLISH strategic planning for long-term project goals, policies and procedures.
• DETERMINE technical needs and acquire hardware/software /supplies and personnel to accomplish business objectives and avoid "scope creep".
• DEVISE project standards, design templates and business protocols that enhance collaborative efforts, expedite deadlines, insure quality, and exceed client and/or management expectations.
• PROVIDE well organized weekly/monthly/quarterly and year-end reports, coordinate sales/marketing, supervise staff members and vendors and properly document procedure to provide superior customer service & quality deliverables.

Cross-platform Computer Operator (since 1983)
• EXPERTISE in Windows, SKILL in MAC, and FAMILIARITY with Unix/Sun Operating Systems for Business, Design, and Web Purposes:
• MASTERY of many Adobe, Macromedia, and MS suites of software with certified expertise in PhotoShop, Search Engine Optimization (Organic & PPC SEO), Internet Marketing, and Project Management for the Internet.
• PROFICIENT in Internet Solutions for websites, hosting, work group collaboration, and communications research.
• MEMBER: International WebMasters Association • see IT proficiencies list on page 2.

Account Executive/Public Relations Professional / Customer Service
• VARIOUS PRODUCTS, SERVICES, & INDUSTRIES: Advertising Agency Account Executive...Real Estate Sales Consultant...Environmental Design/Signage Sales...Internet Solutions Sales...Printing Broker

IMAGE MAGIC

Small Business Owner Since 1977

Integrated Marketing Communications & Design <www.imagemagic.ws/PORTFOLIOS>
For 30 years I have provided “concept to completion” creative services to local, national, and international clients, employers, and individuals on a per project, contract, or agency basis.
• INITIALLY ... Design, Illustration, Concept to Completion Graphic Design & Copywriting.
• FORMERLY ... Full-service Advertising Agency.
• FINALLY ... Integrated Marketing Communications, Turnkey Internet Solutions, Corporate ID & Brand Image Development and Complete Digital Design Studio.
• CERTIFICATIONS ... Photoshop, Web Site Management, SEO, Internet Marketing, Flash

EMPLOYMENT

Director of Sales & Marketing

*WRP Enterprises, Inc. :: RITEway Building Services, Inc.*

Winter Park, FL 2005-Current ... William Phillips, PhD ...< EMAIL >
• Exceeded expectations for outlined duties that included Market/Product/Brand Development, Ad/PR Com, Strategic Partner Recruitment/Management and Website Development. The website, www.ritewayservices.net, ranks within the TOP 10, TOP 5 several times and also maintains first place rankings for several pertinent keywords and phrases. It’s “mobile desk” functionality (information resource, contact arena, service requests & status updates) serves both Facility Managers and clients.
• Brand/Product Development for WRP’s newest business venture offering Modular Clinics, Major Medical Equipment, and IEQ-IAQ Engineering. < www.wrp-enterprises.com >

Director of Web Services :: Creative Director

*InnHanse International, Inc.*

Orlando, FL 1999-2001 ... Barry Sowder, V.P. Web Services ... barry@pipeline.com
• Promoted from Web Designer to Director of Web Services, and made Project Manager for InnHanse patented core product, the QuickSilver database-driven hotel portal, as well as Customer Service Liaison to our largest client, Hyatt International at my 90 day review.
• Provided hands-on Project Management of 4 major market Hyatt branded hotel portals, and the Caribe Royale, and Disney’s Villas of Grand Cypress hotel portals, evolving the product from a value-added amenity to a viable eCom marketing tool that cut costs while creating new revenue streams. Assisted in managing our web editing team whose efforts populated the portals database. < PROJECT PROFILE >
• Developed more than a half dozen new websites from concept to completion including an award-winning website for the Radisson Resort. < PROJECT PROFILE >
• Implemented Web Maintenance/SEO services resulting in web traffic that quadrupled for the Caribe Royal & Lake Buena Vista Suites hotel websites within the first 2 months with steady growth thereafter.
• Created the Event Portal for the 2000 Hyatt International GM Conference featuring the QuickSilver Portal/SunSystems Internet Appliance with “Smart Card” technology. The Conference and featured technology was an overwhelming success. < PROJECT PROFILE >

| SPECIAL PROJECT | I proposed, initiated, then began transformation of the QuickSilver Hotel Portal from a value-added amenity positioned to enhance property ambiance to an ROI producing interactive cross-marketing tool directed at guests via in-room thin appliance or on-property kiosk. This was a key contribution.
| SPECIAL PROJECT | Worked with CEO directly on confidential materials such as the company's Business Plan & Prospectus to Investors, Strategic Partnering Alliances, and presentation of prospective Management hierarchy with key personnel bio's.
| SPECIAL BENEFIT | Awarded Stock as Management Stock Allowance, Given Amended Hours for Traffic/Telecommuting.

Architectural & Interior Design Consultant

*Phillips & Linders International, Inc.*

Winter Park, FL 1984-1999 ... Marlene Linders, CEO ... mlinders@phildersgroup.net
• Serving the Medical/Assisted Living industry, and Palacial Estate or Holiday Home owners clientele, I provided DESIGN CONSULTING for architectural, interior, environmental & landscape design, residential/commercial construction and remodeling, floorplan enhancement, and other structural modifications.
• Prepared HAND ILLUSTRATED PRESENTATIONS of building facade perspectives, landscape designs, and interior designs with color board/swatch specifications detailing rooms, perspective views, interior vignettes, task areas, reception areas.
• Designed CUSTOM "BUILT-IN" FURNITURE, lighting, and displays, complete with specifications and working drawings.
• Created custom 3-D trompe l’oei MURALS, faux finishes and custom architectural sandblasted and/or carved glass peices (Art Nouveau & Art Deco being my favorite styles).
• Drafted working drawings for perspective views of building facades, task areas, reception areas, effects lighting, custom 3-D trompe l’oei faux finish, carved glass, as well as designed and produced working drawings for custom “built-in” furniture.

| SPECIAL PROJECT | MooseHaven Assisted Living Facility (Jacksonville) Architectural Design Concept & Interior Innovations.
| SPECIAL PROJECT | Corporate Website < www.phildersgroup.net > Domain Aquisition & Hosting, Concept, Architecture, Web Design, Text & Graphic Content Development.

Environmental Designer

*Envirographics, Inc.*

Orlando, FL 1989-1991 ... John Kaiser, President ... jvk@designage.net ... 407.884.6600
• Serving primarily Real Estate Development, General Contractors, Architects, and Theme Park clientele ... Created architectural/environmental hardscapes for residential and commercial entities (primarily theme parks & Real Estate developments), vehicular and pedestrian wayfinding systems, and custom lighted signage which exceeded client expectations. Duties included presentations, designs and working drawings, as well as some permitting documentation.
• Implemented Corporate/Business Identity Development (Logo, Letterhead, Business Card, Brochure, and collateral pieces) at Envirographics for a complete “themed graphics/themed environment” product/services offering, which was well-received by our clientele and a new revenue stream for the company.

| SPECIAL PROJECT | "Orlando Remembered" Public Library Display :: Project Manager and Designer for the display which we received Award & Commendations.
| SPECIAL PROJECT | Comprehensive Landscaped Entry’s with Community Themed Hardscape & Wayfinding Projects (ex: Heathrow)

Advertising Agency Creative Director

*June Whitworth & Associates, Inc.*

Serving the emerging microcomputer industry, we launched many now familiar entities into the market such as MicroSoft and Commodore, and provided full-service advertising services, including package design, trade show booths and event management. JWA was a leader in innovative and effective corporate identity development, and insightful marketing tools. Business protocol was to spend 6 months as an “in-house” agency then train our clients staff to perform many marketing and PR tasks.
| SPECIAL PROJECT | Offered a seat on the Board of Directors, awarded company stock, and perks including clothing and travel.

Full-Service Advertising Agency Creative Director

*Production And Programming Associates, Inc. (PAPA)*

Dallas, TX 1983 ... Bruce Collier, President
In addition to typical national Ad Agency Creative Director duties, working with this full-service print/ audio/video production group included providing voice talent for radio spots and directingTV commercials.

Major Market Television Station Broadcast Designer Paramount Studios Photo & Lighting Assistant

*BELO Broadcasting, Inc. (Channel 8 :: WFAA)*

Dallas, TX 1982 ... Alan Buetler, Art Director
Prepared "Cam Cards" and graphic designs for broadcast and print purposes. Assisted with studio lighting for broadcast and photography for Paramount Studios. Promoted to On-Air Computer Weather Designer/Operator.

| SPECIAL PROJECT | Created award-winning major market live on-air computer enhanced weather show, including original designs for graphics and characters. One of 2 major market test pilots, in the country (Dallas & San Fransico) for the Fox Television Network, the show recieved awards and was then distributed to other national Fox affiliates.

Major Market Newspaper Retail Display Artist

*The Dallas Morning News (a BELO Company)*

Dallas, TX 1982
Designed Retail Display Advertising and Illustrations :: Concept > Layout > "Paste-up"

| SPECIAL PROJECT | Designed the "Interiors" special section, which won circulation and design awards and became a regular feature. More advertising was sold in this tabloids premier addition than in any preceeding special section in Dallas Moring News history.

RELATED EMPLOYMENT & FREELANCE

ADVERTISING AGENCIES

. . . Kerns & Associates • Art Director Entertainment, Travel, and Hospitality; Primarily “Orlando Entertains” Venues. . . . Gouchenour • Graphic Designer National Retail Advertising Accounts in Print and Broadcast Media. Primarily “Milk” . . . The Linders Group • Illustrator & Graphic Designer Primarily Destination Countries & Cities, the City of Orlando, the Convention Center, as well as International Hospitality, Tourism and Real Estate Accounts. . . . The Marketing Package Store • Art Director Overhead Door. Various Industrial , Local Small Business and National Corporate Accounts. . . . Arvo & Associates • Art Director Jiffy Lube, "Orange Cycle Works, The Newcomers Guide, and Local Small Business. . . . Market Development Group • Art Director I nternational Hospitality & Tourism, Florida’s Major Real Estate Developers, Restaurants, and Entertainment Venues. . . . Benedict Advertising • Art Director Nascar, Destination Daytona Beach, Subway, & Lloyd Cadillac Dealership & Local Business.

BROADCASTING

. . . WFAA CH. 8 (Belo Broadcasting) • Designer and Photo Assistant (Paramount Studios) developed an on-air computer weather show (pioneer venture/commendations). . . . Styvesant Corporation • Art Director / primarily broadcasting, electronics, stereo & video retail. . . . WDBO CH 6 • Freelance Illustrator . . . WFTV CH 9 • Freelance Graphic Designer & Illustrator

MARKETING COMMUNICATIONS :: CONSTRUCTION / REAL ESTATE

. . . Winter Park Construction ( WPC ) • Marketing Communications Director for Land Development, Infrastructure, and General Contracting Company Constructing Residential, Multi-Family & Commercial Communities and Buildings. . . . VMC Management / David Robinson • Creative Director for Resort Communities Land Developer and General Contractor. . . . Craftsman Homes • Real Estate Sales Consultant :: Interior Design Consultant for Residential Custom Home Builder. . . . CentraState Homes • Real Estate Sales Consultant :: Marketing Manager for Residential Home Builder . . . Continental Homes • Ad Agency to Land Developer and General Contractor of Residential Home Communities and Commercial Business Parks

DESIGNER: Architectural \| Environmental \| Graphic \| Interior \| Industrial

. . . Walt Disney Imagineering - The Animal Kingdom • Environmental Design Consultant . . . Philders Group Intl Inc. (Formerly Concepts 3, then Phillips & Linders) • Architectural and Interior Consultant-Designer /primarily Real Estate Developers, MFD Builders, Residential Builders, Medical Facilities, Palatial Estates & Holiday Homes. 1981-1999 . . . Martin Marietta • Illustration and Technical Documentation for TADS/PNVS project. . . . Page Air Services (Page AvJet) • Interior Designer for Custom Jet Aircraft Retrofits. Special Project: King Huessens Private Jet (gold fixtures, hand loomed carpet, custom-designed glass walls and enclosures, and other luxurious appointments) . . . WED Design ( Walt Disney World ) • Graphic Designer

INTERNET SOLUTIONS

. . . ACR Computers • Marketing Director Corporate Website & Client Websites Design & Development, Business Consultant . . . Artzilla Multimedia • Graphic User Interface Designer (GUI) . . . Pro-sites • Graphic User Interface Designer (GUI)

PRINT PUBLICATIONS

. . . InterCOM • Creative Director/1994-2001 UCF Nicholson School of Communication Alumni Newsletter Logo, Layout, Production and Print Brokering . . . ArtsLINK • Art Director ArtsMALL Tabloid Newspaper Design & Production of Newspaper and Advertising . . . The Fort Worth Star Telegram • Retail Display . . . The Dallas Morning News (Belo Broadcasting) • Graphic Designer Retail Display and Special Sections (received commendations/award for "Interiors") . . . The Orlando Sentinel • Retail Display Artist . . . The Orlando Sentinel • Marketing & Graphic Design . . . Appaloosa World & Quarter Horse World Magazines • Art Director Magazine Design & Layout, Advertising Design & Layout, Production . . . World Publications (WaterSkiing & WindRider Magazines) • Designer Illustration, Graphic Design, Copywriting (Logos, T-Shirts, Client Advertisements)

EDUCATION

Multi-disciplined Academic Background

COLLEGE
1975-77 • USF - University of Sount Florida _ Tampa • Fine Art & Psychology
1977-79 • UCF - Unitversity of Central Florida _ Orlando • Graphic Design & Advertising
1981 • Ringling School of Art _ Sarasota • Graphic Design / Typography
1994-1996 • Unitversity of Central Florida _ Orlando • Graphic Design & Ad/PR Com

GRADUATE WORK
1996 • UCF - Unitversity of Central Florida _ Orlando • Technical Documentation

CERTIFICATIONS
Photoshop • Project Management • Flash • SEO • Internet Marketing • Web Promotion



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